Strengthening the Value of Commercial Surveillance Video With Actionable Insights

In today’s rapidly evolving business landscape, security and surveillance systems play a crucial role in safeguarding commercial properties.

Traditional surveillance cameras capture hours of footage, but without proper analysis and interpretation, this data remains underutilized and lacks actionable value.

However, advancements in video analytics technology now offer businesses the opportunity to extract meaningful insights from their surveillance video.

Let’s explore how actionable insights can strengthen the value of commercial surveillance video and enhance security as well as efficiency.

Improved Incident Detection

Businesses can enhance incident detection capabilities by integrating video analytics with commercial surveillance systems [1].

Advanced algorithms can analyze video footage in real-time, automatically flagging suspicious activities or behaviors. However, human operators still need to decide how to handle and mitigate the threat, which can waste precious seconds in an emergency.

Surveillance with actionable insights can tell operators what is wrong and what they can do to resolve the problem. For example, they can advise humans to call 911, issue an emergency alert, shut down a wing of the building, or redirect traffic.

Enhancing Operational Efficiency

Surveillance video can provide valuable insights into how businesses operate on a day-to-day basis. By analyzing footage, companies can identify operational inefficiencies, such as bottlenecks, process errors, and resource allocation issues.

For example, if surveillance video reveals that long queues form at specific times, businesses can redeploy staff to the counter based on actionable insight. They can also use this data in the future to increase staffing or implement self-service options to streamline operations. The actionable insights from surveillance video empower businesses to make data-driven decisions that increase productivity and cost savings.

Analytics can further enhance efficiency by providing actionable insight on how to reduce energy costs in your building by assessing areas that require the most energy or even energy hogs via sensors [2].

Optimizing Loss Prevention Strategies

Surveillance video is a critical tool for loss prevention, allowing businesses to identify and deter theft [3]. However, by extracting actionable insights from surveillance footage, companies can quickly address theft in the moment rather than waiting until after the fact.

Instead of having to sift through massive amounts of data and interpret that data to determine what action to take, intelligent video analytics can immediately detect suspicious activity, notifying operators in real-time and providing guidance on what steps to take to mitigate the threat and potentially stop the theft.

These insights can reduce response time, allowing operators to respond faster and supporting security and loss prevention.

Support Incident Investigations

Intelligent video analytics can provide actionable insights to enhance safety and efficiency. But they can also support incident investigations by pinpointing faces or objects of interest immediately, rather than having humans look through hours of footage or data.

Properly investigating incidents after the fact can help support future safety. With actionable insights, humans can quickly adjust their security measures while investigating the incident. Doing so can reduce downtime and keep everyone at the facility safe. 

Have You Leveraged Intelligent Video Analytics With Actionable Insights Yet?

Commercial surveillance video is much more than just a security measure. By extracting actionable insights from surveillance footage, businesses can respond faster to potential threats, increase efficiency, and resolve incidents quickly.

Have you leveraged video analytics with actionable insight yet? If not, contact Surveillance Secure today at (877) 388-1248 to see how these AI-driven systems can take your security to the next level.

Sources:

1. https://www.securityinfowatch.com/whitepapers/whitepaper/53026859/gamechanging-actionable-intelligence-with-aidriven-computer-vision
2. https://www.researchgate.net/publication/325163735_Intelligent_video_surveillance_for_real_time_energy_savings_in_smart_buildings_using_HEVC_compressed_domain_features
3. https://www.securitymagazine.com/articles/97853-using-video-analytics-to-boost-retail-loss-prevention