How In-Store Video Analytics Can Drive Targeted Customer Marketing

Video analytics have changed the way retailers operate and approach their marketing. By using their existing surveillance cameras, stores can deploy intelligent video analytics to better understand their customers’ shopping habits and design an effective marketing strategy to increase sales. If you’re a retailer that already has an in-store surveillance system, you can enhance the […]

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Effective Mobile Surveillance Systems for Events and Outdoor Events

Mobile surveillance systems are a flexible, convenient, and affordable solution for securing events, including outdoor events. When you need security for a temporary venue or occasion, mobile surveillance makes effective monitoring possible even in outdoor locations or challenging situations. Here’s how mobile solutions help secure your events from beginning to end without compromising on the […]

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How Video Analytics Facilitate Object Detection and Identification

Anyone who has ever had to go through hours of footage across different frames on a traditional surveillance system knows how inconvenient, time-consuming, and stressful this process can be. Fortunately, you no longer need to sift through endless hours of footage to detect and track an object—video analytics do it for you. In the past, […]

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How License Plate Recognition Can Speed Access to Secure Facilities

License plate recognition (LPR) analytics integrate with your existing surveillance cameras to capture all license plates that come within the camera’s viewing range and automatically create a database of them. LPR technology can be used for schools, government facilities, residential buildings, office buildings, toll booths, and even roadway traffic analytics [1]. One of the primary […]

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How Video Analytics Can Provide a POS Monitoring System to Minimize Fraud and Chargebacks

Fraudulent activity at the register costs businesses billions of dollars annually. With the risk of fraud, theft, and chargebacks, it’s essential for your store to have a proactive protection system in place to reduce your losses and improve security. Most companies already have surveillance established for their retail locations, which makes it easier to integrate […]

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