Video analytics have changed the way businesses monitor their premises and handle security. Analytics provide invaluable data to companies, which they can use to improve their security, sales, and even the layout of their buildings.
Analytics have become more than a way to keep people safe and prevent disasters. They have become an instrumental tool in optimizing business operations and understand customer behavior.
With an easy-to-use interface and insightful data, here’s how video analytics can help optimize your business operations.
Determine Where People Spend Time
Video analytics collect information such as how many people are in a space at any given time, where people spend the most time, and what areas are most popular at specific times.
This data helps businesses see where displays would be most effective in retail environments and identify peak times to properly staff the store and optimize checkout lines. Analytics can also improve customer experience and confidence when shopping in a post-pandemic world with dispersed traffic and streamlined checkouts [1].
For office or work environments, companies can leverage analytics to understand which areas become congested, which are prone to accidents, and even popular break areas to optimize their layout and operations.
See Where Customers Decide to Purchase
By understanding where people pick up items in a retail setting, you can optimize your store design and properly stock shelves and displays to increase sales with video analytics [2].
Video analytics allow you to see where people decide to purchase, such as items on display in the checkout line, on endcaps, promotional displays, or things they see when they first walk into the store.
By combining these efforts with data such as where people spend the most time or where the most popular item displays are, you can increase sales and optimize your marketing efforts in a retail setting.
Understand Customer or Employee Behavior
Unlike traditional surveillance, video analytics empower businesses to better understand customer and employee behavior. The data analytics provide allows companies to have insight into:
- How people move through a space
- What impact layout changes have on behavior and efficiency
- If new displays are getting attention
- How people interact with shelves, displays, and inventory
- Whether people comply with rules
- How secure restricted or unsafe areas are [3]
Companies can leverage all of this information remotely without disturbing customers or employees. In addition, businesses can use this data to improve employee training and customer safety while optimizing operations to reduce accidents and disruptions.
Make Adjustments as Necessary
As your retail store or business changes over time, video analytics continue to provide data that makes it possible for you to adjust your efforts accordingly, providing you with a valuable investment for your business.
For example, analytics provide the necessary information to make impactful changes to your layout, security protocol, technology, and inventory that can help optimize sales even during a recession [4].
Video analytics can also offer information that can signal trends or changes among consumers and employees, further influencing your marketing and security efforts.
Leverage the Power of Video Analytics
Intelligent video analytics do more than improve security. The data and insights they offer can help optimize business operations and even sales. Find out how you can leverage the power of video analytics for your business by contacting the Surveillance Secure team today at (877) 388-1248.
Sources:
- https://www.securityinfowatch.com/retail/article/21164237/now-is-the-time-for-retailers-to-invest-in-security-tech
- https://www.researchgate.net/publication/4308231_Video_analytics_for_retail
- https://www.securitymagazine.com/articles/98331-video-surveillance-cameras-optimize-security-operations
- https://www.forbes.com/sites/forbestechcouncil/2022/06/14/how-ai-video-analytics-is-energizing-business-operations-for-brick-and-mortar-retail/?sh=6da554dd5452
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